When one of Australia’s leading shoe brands expanded into clothing, we were given the chance to totally refresh their e-commerce site. Key for us was enhancing the fluidity of the user experience to integrate clothing and shoes into a complete ‘fashion from the ground up’ approach.
Combining extensive inventory data from existing stock and the entirely new clothing lines into a seamless online shopping journey, the finished site also brings together written, photo and video material in the form of lookbook and blog content, to further enrich and qualify the path to purchase.