Culture Vulture from Mindshare is a quarterly review magazine offering a snapshot of current and emerging cultural trends around the world, to fuel new strategies for global brands. Laying down the foundations for future editions, we created the brand identity and designed a 108 page launch magazine to reflect the Entrepreneurial Spirit of Gen-Yers unearthed in the review. Taking readers on a visual journey via insights from Mindshare’s Global Scout Network it highlights the Yum Venturers, Style Stalwarts, Retro Renegades and 11 other segments whose innovative ideas are shaking up traditional outlooks across borders and business sectors.
In addition we developed videos for each of the 14 segments, brought to life in rich motion graphics and imagery. To extend the content further and deliver truly global reach for the product, we developed an iPad app which was essentially a rich content hybrid showcasing design, case studies and video.