With a vision focused on gardens and family growth, branding of this large scale development required a scalable strategy to efficiently leverage all aspects of the promotional and sales process. We developed a set of key vision symbols – representing the development’s selling features – which run consistently throughout all pieces of collateral and communication, including point of sale, brochures, Facebook page and promotional video in the sales office and online.
To sell our message of ‘Bloom, Flourish, Grow,’ we clad the striking sales office with fake turf, and created a language for all marketing materials to support this vision. For the main collateral piece we created a box containing cards for each key selling point, along with a section of turf to connect consumers with the idea of securing ‘their perfect patch’ at Greenvale Gardens.