Ryco Filters have given more than 70 years of proven performance in Australian cars. The product catalogue is Ryco Filters’ key piece of marketing collateral, and lives in almost every workshop around Australia, encouraging mechanics and fitters to make the smarter choice and choose Ryco. Past catalogue’s had kept to a dark, masculine colour pallette. We decided this anniversary edition should be brighter and more celebratory.
A three-day photo shoot resulted in shots of over sixty of Ryco’s top-selling filters, along with several historically significant packs from their 70 year back catalogue. A collage of products wraps around the cover, illustrating the shear diversity of Ryco’s product range.