A family-focused development in Melbourne’s East, The Range required a website revamp. As the estate is located within established mature trees and parklands of an old golf course, our website strategy was to embrace this landscape by using large imagery to sell the key focus of the development’s vision.
A photo shoot generated fresh imagery to support an existing library – and its use in both the scalable site backdrop as well as numerous slideshows clearly and efficiently tells the story. Floating panels keep information organised and easy to navigate, whilst interactive maps and plans reinforce the wealth of features the neighbourhood has to offer.