articles
2012
Light Painting
February 01, 2012 Posted under Articles
Come over to the dark side. And bring a torch – we're about to enter the mysterious world of light painting with G&C's very own Ivan Krpan.
Next time you're walking to t... Read More
The Importance of Local Search: 5 Essential Steps to Getting it Right
March 15, 2012 Posted under Articles
Did you know that local search is one of the fastest growing categories of online advertising? With predictions that 30% of all searches will be local by 2015, there’s no d... Read More
Drawn to You
April 11, 2012 Posted under Articles
There are those people who doodle, and there are those who draw. As G&C's Steve Benn opens his sketchbook to us, it is clear that a doodler, he is not.
Illustration and ... Read More
2011
What's in a Name?
October 19, 2011 Posted under Articles
What's in a name? Plenty...
Have you ever been so bored that you've read the fine print on a can of Coke? I have. In fact, I've studied Coke cans very closely as protecting trad... Read More
The Importance of Audience
November 19, 2011 Posted under Articles
We could go straight into SEO and discuss all sorts of ways to optimize your website or other digital project but one thing very close to my heart is making sure that the fundame... Read More
Social Update
December 01, 2011 Posted under Articles
It's not up for debate anymore, it's ever-present and growing: social media and web 2.0 has provoked a fundamental shift in marketing. Information now finds the consumer rather tha... Read More
5 successful social media strategies
December 12, 2011 Posted under Articles
1. Research your competitors and what else is happening in your industry. Check the Facebook and Twitter pages of your industry leaders – this will provid... Read More
2010
You Social Butterfly
October 13, 2010 Posted under Articles
"There’s a new brand experience and it goes by the name of social networking. Are you ready for it?" said the animated gentleman in the bright sneakers to his associate at ... Read More