2012
Creative Campaigns 2011
January 11, 2012 Posted under
To kick-start a bright new creative year here at G&C we thought we'd share a few innovative campaigns that caught our eye in 2011.
McDonalds Pick n Play
Creating brand intera... Read More
2011
Building Interia Burwood
May 10, 2011 Posted under Releases
Australand needed a complete branding and marketing strategy for their new development in Burwood, Victoria. Starting with little more than a location and an outline of the... Read More
Ryco Radio Campaign
August 31, 2011 Posted under Releases
“If, like me, you’re in the business of servicing cars, the sound you’re hearing will be music to your ears … it’s a Ryco filter being put through ... Read More
What's in a Name?
October 19, 2011 Posted under Articles
What's in a name? Plenty...
Have you ever been so bored that you've read the fine print on a can of Coke? I have. In fact, I've studied Coke cans very closely as protecting trad... Read More
The Importance of Audience
November 19, 2011 Posted under Articles
We could go straight into SEO and discuss all sorts of ways to optimize your website or other digital project but one thing very close to my heart is making sure that the fundame... Read More
Social Update
December 01, 2011 Posted under Articles
It's not up for debate anymore, it's ever-present and growing: social media and web 2.0 has provoked a fundamental shift in marketing. Information now finds the consumer rather tha... Read More
5 successful social media strategies
December 12, 2011 Posted under Articles
1. Research your competitors and what else is happening in your industry. Check the Facebook and Twitter pages of your industry leaders – this will provid... Read More
2010
You Social Butterfly
October 13, 2010 Posted under Articles
"There’s a new brand experience and it goes by the name of social networking. Are you ready for it?" said the animated gentleman in the bright sneakers to his associate at ... Read More