Category: Strategy

Focusing on your sales funnel

Focusing on your sales funnel

By G&C - On Feb 25 - In Digital Marketing, Strategy - With 0 Comment

When it comes to thinking digital you can often forget the fundamentals in sales. It’s easy to lose sight of some of the great stuff good marketers do really well. [...]

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The Art in Pitching

The Art in Pitching

By G&C - On Feb 14 - In Creative, Strategy - With 0 Comment

Every time I think about a major pitch, whether it’s creative, new business, credentials or even a chemistry session, the first thing I consider is the art in [...]

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Has creative lost its true meaning?

Has creative lost its true meaning?

By G&C - On Nov 16 - In Creative, Strategy - With 0 Comment

You often here people say ‘she was born creative’. Or ‘from a young age I knew he was going to be creative’. Is it really something we’re born with? [...]

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Insta-piration of the day: donuts and more

Insta-piration of the day: donuts and more

By G&C - On Jul 07 - In Creative, Strategy - With 0 Comment

Donut or Doughnut? We’re going to go with ‘donut’ seeing as a quick search on Instagram brought up 51,023 photos and counting. Tens of thousands of photographs [...]

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Five steps to creating an email marketing plan

Five steps to creating an email marketing plan

By G&C - On Jun 07 - In Strategy - With 0 Comment

With the introduction of social media, many predicted the demise of email marketing. On the contrary, email marketing is as important and as effective as ever. [...]

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The Importance of Local Search: 5 Essential Steps to Getting it Right

The Importance of Local Search: 5 Essential Steps to Getting it Right

By G&C - On Mar 15 - In Strategy - With 2 Comments

Did you know that local search is one of the fastest growing categories of online advertising? With predictions that 30% of all searches will be local by 2015, [...]

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