CHALLENGE
Australand needed a complete branding and marketing strategy for their new development in Burwood, Victoria. So we applied our dedicated approach and began building the brand from the ground up.
JOURNEY
A thorough research, strategy and consultation period resulted in the name 'Interia Burwood.' Because of the architectural aesthetic of the project, the concept we developed to support the brand was 'Designed Family Living.' With this, we tell the story of how everyone has something unique they possess that's special to them, and that Interia Burwood is the perfect place for the things that matter in their lives.
RESULTS
A magazine styled brochure sets the brand apart from other developments, putting Interia Burwood firmly in the design and style headspace of prospective home buyers. This brand personality delivers a relevant tone for key marketing materials across multiple platforms including brochures, online banners and press ads, large format signage and the onsite display and sales office.