CHALLENGE
When asked to rebuild the website for specialist travel operator Icon Journeys, we made a few key discoveries on our travels.
JOURNEY
Clients struggled with the old site's difficult usability, as well as being confused by unclear product messages. So we simplified the navigation and used clear colour coding, making it easier to choose between Icon Journeys' three clearly defined destination regions. Bigger and better implemented Google maps with branded markers help bring the journeys and destinations to life, and allow direct links to relevant sections of the site.
RESULTS
Refreshed with bold, travel magazine-style type and stunning photography, the site now allows Icon Journeys to inspire travellers, wherever their voyage takes them.