CHALLENGE
We were asked to redesign and restructure the website for IntelligenceBank, an online knowledge management platform that gives marketing, research, sales and management a 360 degree view of corporate intelligence.
JOURNEY
With a focus on ease of managing, sharing and acquiring information in one central online platform, it was important for the website to reflect IntelligenceBank's core business values. We re-designed the content interface to make it more relevant and intuitive, and glued a creative front-end into the back-end content management systems. A more dynamic experience is delivered through the development of a visual language to help define key tools and features throughout the site.
RESULTS
The new site clearly positions IntelligenceBank as an efficient, effective online client resource. Navigation is simplified and information is easily found. The ease of use, plus the online demo of the service also helps encourage sign-up.
"Not only does the website capture the essence of our brand, but it clearly articulates our complex features and most importantly, use cases! Since deploying the new site, our enquiries have dramatically increased which has had a direct impact on sales. I have worked with G&C for 8+ years and I really appreciate their passion for new technologies, their design and most importantly, how they translate our vision and feedback into something that looks great and works hard for our business."
- Tessa Court, CEO, IntelligenceBank