CHALLENGE
For large format posters to promote a new line of Qantas luggage we went straight to the point of proof for this product category - an airport departure lounge.
JOURNEY
We realised confidence was a prime factor in connecting luggage with an airline brand. People need to feel confident in their airline, and confidence in the strength and effectiveness of their travel luggage. So we set about creating an image that evoked this important connection.
RESULTS
A business traveller relaxes in his seat. Through the window we see Qantas aircraft on the tarmac outside. And beside this calm, assured traveller stands his elegant new Qantas luggage, giving him complete peace of mind and taking the stress out of the journey. Finally, travel cues are also reflected in the confident headline, 'A new era in Qantas Luggage has landed.'
A generous swathe of brand colour and a simple layout give the finished poster a clarity that reinforces confidence in this quality product.