When it comes to the specific development of digital work, our integrated team of in-house content, digital and technical leads and producers work through a dedicated and collaborative process.
1. WORKSHOP
A constant across our integrated platform, our workshops help us define and manage the expectations of all stakeholders in a project. We then identify and revisit key issues of the strategy including technology, scalability, integration, content and marketing, culminating in a phased plan with clear actions and deliverables.
2. DESIGN
The design phase involves the physical framework of wiremapping, and integrating the user technology and workflow through to the creative interface design. This ensures a relevant and functional design is delivered on both the technical and creative fronts.
3. DEVELOPMENT
As a creative agency, our own web development process ensures we create the perfect balance of form and function. During this phase we develop the overall environment which seamlessly connects the physical and technical design into a working proof of delivery.
4. DEPLOYMENT
In a complex digital world, put simply the deployment phase involves the development going live in a hosted and public facing environment. This phase also involves the integration of any necessary feeds, optimisation and analytical tools.
G&C's Web Development process has been developed over time through the experience of developing the following range of digital projects:
- Website Development
- Content Management Systems (CMS)
- eCommerce Development
- Microsites & Campaign Pages
- Mobile Applications
- Social Applications
- Search - SEO/SEM
- Acquisition - EDM/CRM/Redemption