Zoosh…josh…zhuj…tzuj??
Take a stroll through the corridor of G&C, past the dreamy, sheer curtains and you may hear a friendly conversation or a not so friendly debate about the state of the English language and semantics.
That’s what happens when you throw a designer-cum-moonlighting novelist/screenwriter and a digital designer with a strict upbringing by teacher/University lecturer parents together in a small space, not to mention a boss who hears everything from his corner.
So when the million-dollar question was asked: How do you spell ‘zhoosh’?? Naturally, everyone had an opinion but nobody, not one person knew for sure. This led to a mad-dash to find the answer.
On a Friday evening, in offices around the globe, most would find a race to the beer fridge, and then a race to the bottom of the bottle, or a race to get out of the office so that the weekend can begin but not at G&C – oh no. Here, you will find a race to find the correct spelling for a word that doesn’t even exist (confirmed by a quick search in The Oxford English Dictionary) and made up by Carson Kressley of Queer Eye for the Straight Guy fame.
So let it be known here and now peeps – it’s TSZUJ.
Don’t get it twisted.
P.S For those of you who have never heard of the word, here is the ‘official’ definition.
Author: Antonia